When was the last time that you placed a single advertisement and made a million dollars? Have you ever asked yourself why you have to place ads over and over again? This article will explain how advertising works and if you understand the concept that I am about to teach you than you will be on the road to greater rewards.First of all have you ever tried to get through a door without using a key? Did you push on it with your shoulder? How far did you get? Did it work? So after you pushed on it the first time and it didn’t open, how many times after that did you push on it again? My point is that in order to succeed you had to repeat the same task over and over and over again. Just pushing one time to open the door did not work. This task requires multiple pushes.Advertising Doesn’t WorkWell the same can be said about advertising. The truth is that advertising does not work. Let me repeat that, advertising does not work. If it did work you could place a single ad and never do another one and make millions of dollars. Advertising is a broken vehicle. Because of this stated fact that is why you have to be repetitive.Please do not think that this article is going to tell you not to advertise because I am not. That is not the point. What we are saying is that a lot of people fail in business because they do not understand how advertising works. Advertising should not be confused with marketing. It is just a tool that marketers use to get attention for their product or service. Advertising is the process of giving intelligence. It is publishing. Advertising has its focus on our senses one by one or in a combination. Advertising does not feel it makes people feel. Advertising should be designed to touch someone.Advertising is only a tool like a pencil, a map or a computer. When used this way the benefits will out weigh its limitations. Advertising makes expressions, it is not able to make discernments. It cannot tell if someone is interested or not interested its only job is to give intelligence. This is a process.People Like To Be Sold Through AdvertisingWhatever you do at all cost do not try and make the process of advertising human. In other words advertising should draw the human out of people and not try to be one. Many marketers fail at this. Do not think that your advertisement has to answer questions. Instead they should create them in your clients mind causing them to look for you. Advertising gets people in the door to meet you. Once they are there it is your turn to proceed.Now people look at advertising like it is a key. People love advertising. Advertising brings new ideas, intelligence. Advertising does for people what words do for paper. It gives instruction by raising questions like, “if I bought this service could it solve this problem for me”. By a good use of questions advertising tells people where to go to get more without them realizing it. A reason why many advertisements fail is because they tell people what to do without giving the person another option. Advertising qualifies people. You want your advertisements to be open ended not closed ended. You want people to see as many uses for your product or service as the mind can hold. A good advertisement is like having a team of salespeople. In your clients mind “no” is not an option because they will see all the many benefits of saying “yes” one solution at a time. When this is done the emotions take over and your client will likely proceed with the sale. Let your advertisements allow your clients to dream.The World Needs Your AdvertisementWithout advertising the world would be a much smaller place. Advertising connects people with ideas. Use your advertising to your own advantage to get what you want. When done with the right motivation and understanding an ad campaign done over an over again can be compelling.Doing the right thing not well enough in the past seemed to be my only forte. When I started to think about how my ads would make people feel it was like I grew up ten years. Today I pay very close attention to my advertisements. My goal is always to show people that my business is for their benefit.Remember to keep what you want your customers to feel in mind as you float your advertisement campaigns on the internet. Advertising is the giving of intelligence. The best way to advertise is to think about how what you say will make your client react. Since advertising is a broken vehicle keep doing it from different angles. Cover all of your bases. This way your sales will grow faster and become predictable.